PARTNER
MARKETING
As a reseller or Managed Service Provider, dealing with the complexities of creating and executing a marketing strategy can be challenging, especially when time, resources, and expertise are limited. With a robust marketing framework, your business may be noticed and be able to attract and retain clients in a competitive market. In response to these challenges, I offer my services as a seasoned marketing consultant ready to design a tailored marketing plan that aligns with your business's operations and appeals to your target market.
In my role, I focus on shaping your marketing strategy to reflect your business goals and establish a solid competitive position in the market. Collaborating with a marketing expert like me provides access to valuable marketing knowledge and practices, including improved brand visibility, a streamlined lead generation process, and increased customer engagement.
Additionally, as a reseller, you can benefit greatly from my expertise in channel marketing and optimising Market Development Funds (MDF) and co-op, which are crucial for maximising your return on investment and strengthening your relationships with vendors. I am your essential partner in working towards your long-term business goals. With my guidance and proven skills, you will be well-prepared to elevate your business and surpass your competitors.
Key Benefits
Functionality You Will Love
01
Customised Partnership Strategies
Every business comes with its unique requirements, and recognising this, I closely collaborate with you to tailor partnership strategies that resonate with your objectives. My expertise lies in identifying the most suitable partners for you and crafting co-marketing campaigns, ensuring a strategic plan is in place to enhance your investment returns. Engaging in partner marketing promises several benefits like heightened brand awareness, lead generation, and amplified customer interaction. Whether it involves setting social media campaigns, cobranding vendor content, or launching a “campaign-in-a-box,” rest assured, I have your needs covered.
03
Partnerships remain crucial for scaling revenue
In a technology vendor-led work environment, resellers often are inundated with vendor Partner Programs and access to Market Development Funds (MDF) and co-op funds. These funds are provided by vendors as a way to encourage resellers to promote and co-sell solutions to the end user. According to a recent industry survey report, published by CRN, 60% of the MDF (Market Development Funds) allocation is going unused. Most partners need help and direction to agree on and implement an effective marketing plan. They often require support to execute the campaign and work with a marketing expert to achieve the best ROI. The more successful the partner is, the faster they can move up the vendor tiers and grow together.
02
Enhanced Brand Visibility and Credibility
Partner marketing, involving strategic partnerships, is critical for boosting brand visibility and credibility. You can expand your reach across various sectors by collaborating with complementary vendors and channels that align with your brand’s values and target audience. This multi-channel approach brings your brand closer to a broader audience and benefits from the endorsement of trusted partners. For example, consider participating in multi-vendor events to showcase your products and services. You could leverage the Microsoft Partner Network or MSPP to make resources available to various technology companies, allowing them to build a business around Microsoft technologies.
04
One Team
Adopting a "one team" approach emphasises a seamless integration between your teams, focusing on shared goals and mutual success. I will collaborate with you to generate innovative partnership ideas, create engaging campaigns, and establish effective methods to achieve the best results. I will manage all aspects of partner marketing, coordinate campaigns, and track results, working as an extension of your team, This unified strategy enhances decision-making, optimises resource allocation, and fosters a deep partnership, enabling me to exceed expectations and achieve higher recurring monthly revenue.
