PARTNER
MARKETING
As a reseller or Managed Service Provider, creating and executing a marketing plan can be challenging due to limited time, resources, and expertise. Our team of marketing experts can assist you in developing a comprehensive marketing strategy tailored to your business requirements and target audience, helping you gain a sustainable competitive advantage.
Partnering with us increases brand awareness, leads generation, and customer engagement. Additionally, you can leverage our expertise in channel marketing and MDF, maximising your ROI and fostering stronger relationships with your vendors. Partner marketing is a strategic collaboration to achieve mutually beneficial marketing goals.
Finding partners with similar goals and marketing strategies can help you enhance your current brand strategies and achieve shared ambitions. Determining mutual expectations from the beginning helps avert disappointment, encourages clear and honest communication, and leads to a productive partnership.
Key Benefits
Functionality You Will Love
01
Customised Partnership Strategies
We understand that every business has its unique needs. Therefore, we work closely with you to create personalised partnership strategies that align with your goals. Our team helps you find the right partners and design co-marketing campaigns to develop a comprehensive plan that maximises your return on investment. Partnering with us can bring many advantages, including increased brand recognition, lead generation, and customer engagement. You can leverage our market expertise to cultivate stronger relationships with your vendors.
03
Partnerships remain crucial for scaling revenue
In a technology vendor-led work environment, resellers often are inundated with vendor Partner Programs and access to Market Development Funds (MDF) and co-op funds. These funds are provided by vendors as a way to encourage resellers to promote and co-sell solutions to the end user. According to a recent industry survey report, published by CRN, 60% of the MDF (Market Development Funds) allocation is going unused. Most partners need help and direction to agree on and implement an effective marketing plan. They often require support to execute the campaign and work with a marketing expert to achieve the best ROI. The more successful the partner is, the faster they can move up the vendor tiers and grow together.
02
Enhanced Brand Visibility and Credibility
We identify and establish mutually beneficial partnerships with complementary businesses, reaching their audiences and tapping into new customer segments. By associating your brand with trusted partners, you'll establish authority, build trust, and strengthen your brand's reputation, leading to increased brand awareness, customer trust, and loyalty. By leveraging the power of collaborative marketing, you'll expand your brand's reach, increase your sales potential, and drive more revenue.
04
One Team
Our team of experienced marketers is well-versed in partnership marketing strategies and will bring fresh ideas, insights, and expertise to your business. We'll work closely with you to brainstorm creative partnership opportunities, craft compelling campaigns, and implement best practices to achieve optimal results. We'll handle all aspects of partner marketing management, coordinating campaigns and tracking results. Our streamlined approach saves you time and effort, allowing you to focus on your core business activities while we take care of the intricacies of partner marketing, functioning as an in-house marketing department team.
